Wesley is an NLP Master coach and NLP trainer. NLP stands for Neuro Linguistic Programming. He coaches Gen Z and Millennials who want to be more in their own power. Wesley does this by empowering their self-knowledge, self-esteem and self-confidence. This ensures that they are allowed and able to be themselves from their own energy. Not surprisingly, Wesley initially operated under the name Energy Within.

However, it was time for a more personal approach. When someone chooses a trainer and/or coach, they often choose the person, in addition to his/her knowledge and expertise. For this reason Wesley wanted to change his URL to wdebree.nl, a new fresh website and a matching new logo. Where there is more personality.

Typical Wesley

Typical characteristics of Wesley are: he has a friendly and cheerful appearance, has a stubbly and always has a flap cap on. A typical old-skool newspaper vendor cap. He also likes to dress casually in a polo shirt and jeans.

I reflected these elements in his logo. As an illustrator, I like to create a logo that includes illustrative elements, if desirable, of course. In this case, highly desirable.

After making several sketches, I came back to his typical appearance. His face became the starting point, along with his first name.

Several fonts / typefaces passed the review and at Wesley’s request also several variants with the face’s direction of view and position. Looking left or right, above the letters or behind the letters, eventually resulting in the final logo.

After choosing the logo, I got to work on his website. Content Wesley already had plenty available, so that saved a tremendous amount of time. In addition to text, he also had photos in abundance. He wanted to keep the colors from his old site. I refreshed and modernized these slightly.

What needed to be in the site?

Three main elements for the new site are; Training, Coaching and Incompany. n addition, Wesley wanted more blogs, since he already writes many articles for his LinkedIn as well. Also, some reviews are good to include and of course how best to contact him. Below are some visual pages. For the live site, I refer to wdebree.nl

My signature page

Last came my signature page, the 404 page. I always make something fun out of this page, where the zero (0) is often a funny or graphic element. That way it’s a little less bad if you end up on this page.

After all, it is a page that you as a website owner least want to show your visitors, but nevertheless it is not always inevitable that the page will be shown. All the more important to let your visitor continue looking, without them surfing away from your site immediately.

Most important in this process; Wesley is extremely satisfied with his logo and website. Would you also like a new logo, or illustrations for your website, magazine or your brand? Then feel free to contact me.